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Pinch

Pinch

Poster Design

 
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This project began as a simple study of a square. Using division of space studies as well as color studies, I began to create this graphic for Pinch. I believe this design is used best as signage for a zoo or museum, to add some interest.

 
 

Division of Space Studies

Creating designs with only lines and simple shapes to define the main divisions of a square.

 

Color Studies

Exploration of traits of color including hue, saturation, value, and compliments.

Complimentary colors with the same saturation to achieve middle gray when mixed half and half

Similar Value

Similar Saturation

Similar Hue

Fibonacci Golden Ratio

Design a graphic that still highlights the divisions of space, but also plays to the Golden Ratio while attracting focus in intentional ways.

Final Design & Application Example