Branch Headwear
Personal Business, Branding, & Marketing
Branch Headwear is a business I started in July 2018. One of my best friends loves to wear headbands, so I wanted to make some unique ones for her birthday. Other people started to gain interest in the headbands I had made. I decided to sell them through social media and they became so popular that I expanded to selling through Etsy. After starting an Instagram and Facebook page, I wanted to have a logo and brand identity to unify all of my sites. I wanted a logo that would communicate the bohemian vibe I was aiming for. I also wanted to show that my brand was gender neutral, so I didn’t want anything to be too feminine. I settled on the ‘B’ with a leaf element incorporated and a more classic, serif typeface for the Bible verse that was the origin of the business name.
**I did not design the patterns that are printed on the fabric of the headbands.
Original Logo Ideation
Original logo, made for Maker Market craft fair. It is based on my own handwriting, but was not refined enough. Redesign was necessary and needed to be something that could be kept more consistent.
Logo Redesign
Pride Month
This past summer, I was inspired by Pride month being celebrated across the nation. I wanted to show my support for the LGBTQ+ community, but I was unable to find any rainbow fabrics that would work for my headbands. I have always wanted to design my own fabrics for my headbands, and this gave me the opportunity to. I purchased white fabric and hand tie-dyed it to have a variety of different rainbow patterns. They turned out bright and fun, and people loved them!
Maker Market
At the school of Design, Architecture, Art, and Planning (DAAP), there is an annual Maker Market. It is a craft show for current students and DAAP alumni to sell the goods they have designed and created. I was accepted as a vendor this past spring and set up a booth full of headbands and scrunchies. This is when I designed my initial logo for the business and I created signs and displays to show how my headbands were worn. That day I sold close to one hundred headbands to students for all colleges at the University of Cincinnati.