Baskin-Robbins and ChangeUp’s ongoing partnership also extends to the international branch of the brand. Their look and feel pivots from their domestic branding, leaning into more gradients as a major design element. These projects focus more on adaptable campaigns that are embraced and distributed to franchisees across the Middle East, Europe, and Asia.

Flavor of the Month

The Flavor of the Month campaign began in fall of 2022 and has gone through iterations and refinement every month since. It is a monthly campaign adopted by franchisees to highlight and promote a limited time flavor across multiple platforms and formats. The goal is to give the flavor its own world that lies within the Baskin-Robbins brand universe and to promote interest among consumers.

More to Come…

Work with Baskin-Robbins International is ongoing and more exciting work is set to launch later this year!
Look forward to new flavors, campaigns, photography, and brand expression coming soon!